Example scenario
A lead agent that answers listing-site inquiries day and night
A used-car dealership in Broward County, Florida
- First reply, day or night
- < 5 min
- First reply, day or night
- More test drives booked from online leads
- 30%
- More test drives booked from online leads
- Fewer test-drive no-shows
- 20%
- Fewer test-drive no-shows
Many leads from listing sites arrive in the evening and on weekends, when salespeople are with walk-in customers or off the lot. The first message is usually some form of “Is it still available?”, and a few cars shown online have already sold.
- Read leads from listing sites and the website as they arrive in the CRM.
- Check each vehicle against the live inventory feed before confirming it is available.
- Ask for the trade-in's year, model and mileage, and offer test-drive times from the sales calendar with a reminder on the day.
- Pass price, financing and trade-value questions to a salesperson with the conversation attached.
First 90 days