Example scenario
A catering inquiry agent and a Xiaohongshu posting pipeline
A dim sum restaurant in Richmond Hill
- Reply time on catering inquiries
- < 15 min
- Reply time on catering inquiries
- Posts published across both platforms
- 3 per week
- Posts published across both platforms
- More catering orders
- 20%
- More catering orders
Office and party catering requests come by email and the website form, often during the dinner rush, and wait until the next day. The owner writes Xiaohongshu and Instagram posts after closing, so weeks go by without one.
- Answer catering questions from the catering menu, minimum order and delivery area, and collect headcount, dietary needs and delivery time.
- Draft a quote from the catering menu for the manager to approve before it reaches the customer.
- Turn kitchen photos and a line from the chef into Xiaohongshu and Instagram drafts, checked against each platform's restricted words.
- Publish the Instagram posts once the owner approves them, leave the Xiaohongshu ones ready for the owner to publish, and report which posts led to catering inquiries.
First 3 months